Digital Marketer / Media Buyer at Zaro Full-Stack Performance

Latest Job Circular

Vacancy: 2

Job Context

• We are seeking a highly responsible and performance-driven Digital Marketer / Media Buyer
• who can independently plan, execute, optimize, and scale paid marketing campaigns.
• This is not an execution-only role — it requires strategic thinking, hands-on execution, and full
• accountability for performance metrics such as ROI, CPR, and revenue growth.

Job Responsibilities

• 1. Paid Advertising & Scaling
• Plan, launch, and optimize campaigns across Meta, Google, and TikTok Ads
• Manage and scale campaigns with daily budgets of $1,000–$3,000+
• Continuously optimize to reduce Cost Per Purchase (CPP/CPR) while maintaining strong
• ROAS
• Execute both testing strategies and high-budget scaling campaigns
• Build and optimize retargeting, remarketing, and lookalike audiences
• 2. Data Analysis & Performance Optimization
• Monitor daily performance and generate actionable insights
• Identify performance gaps and optimize accordingly
• Forecast trends and proactively adjust campaign strategies
• Provide proof of past performance (reports/screenshots showing ROI & CPR
• improvements)
• 3. Funnel, Website & Tracking Management
• Manage full-funnel performance for eCommerce operations
• Set up, monitor, and troubleshoot:
• Meta Pixel
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion API
• Optimize landing pages and checkout flows for higher conversions
• Conduct UX audits, heatmap analysis, and CRO improvements
• 4. Retention Marketing (WhatsApp & Email)
• Develop and manage WhatsApp marketing workflows & automation
• Lead nurturing
• Order follow-ups
• Repeat purchase strategies
• Plan and execute email marketing campaigns
• Audience segmentation
• Open rate & CTR optimization
• Conversion-focused automation
• 5. Creative Strategy & Copywriting
• Write high-converting ad copies with strong hooks and storytelling
• Guide creative and content teams to produce performance-driven assets
• Analyze creative performance and iterate based on data insights
• Apply strong understanding of buyer psychology and market behavior
• 6. Strategy, Coordination & Ownership
• Plan and track daily, weekly, and monthly marketing targets
• Coordinate with content, design, and operations teams
• Ensure alignment across departments to achieve growth targets
• Take full ownership of performance — results over excuses
• Required Skills & Competencies
• Advanced knowledge of Meta Ads, Google Ads, TikTok Ads
• Strong expertise in ROI, CPR, and performance analytics
• Experience in funnel building and conversion rate optimization (CRO)
• Hands-on experience with WhatsApp automation & email marketing tools
• Strong analytical, problem-solving, and decision-making skills
• Ability to work independently under performance pressure
• Up-to-date with market trends, algorithms, and AI tools
• Continuous learner with a growth mindset

Employment Status

Full time

Educational Requirements

• Bachelor degree in any discipline
• Skills Required:

Experience Requirements

• 3 to year(s)

Additional Requirements

• Age 30 to years
• 3–5+ years of experience in performance marketing
• Proven track record of managing $1,000–$3,000+ daily ad spend
• Prior experience in E-commerce / F-commerce industry
• Strong ownership mentality with a results-driven approach

Workplace

• Work from office

Job Location

Salary

• TK. 35000 - 40000 (Monthly )

Compensation & other benefits

• Lunch Facilities: Full Subsidize
• Festival Bonus:
• Salary Review: Yearly

Job Source

- MoreJobs.com Online Job Posting.